everydaybad.blogg.se - Groupon merchant login us

A Rice University study reported that only 20 percent of Groupon customers ever return for a full-paying visit, and only 36 percent of customers buy services or goods beyond the face value of the Groupon. Other studies suggest the numbers are quite different. And 87 percent of the business owners say the promotion increased their awareness in the community. If the customer never redeems the Groupon - which happens about 10 percent of the times - it’s a free $10 for the business.Īccording to Groupon, 91 percent of its businesses report getting new customers, and 9 of 10 customers spend more than the face value of the Groupon.

It’s likely the restaurant is losing money on the meal, but the hope is that the customer spends more than value of the Groupon, and likes the experience so much he or she becomes a regular custom.

The restaurant gets a new customer - possibly someone who has never been there before - but it is discounting its meal by 75 percent, after Groupon gets its half of the $20 sale.

The restaurant gets half of the sale ($10), while the other half ($10) goes to Groupon.

Groupon advertises and sells via e-mail, a $40 restaurant voucher, for example, for $20.

Consumers also sign up with Groupon and receive the offers that fit their location and tastes, being as broad or as focused as they desire. It starts with a business signing up with Groupon.

From vacations to haircuts, it’s all in play with Groupon. People are joining health clubs and taking boat tours with Groupon. Retail shops are using it to sell cheap T-shirts and high-end jewelry and almost everything in between. It is being used by everything from restaurants to massage parlors.

If done carelessly, it can become a nightmare. If done carefully, the right business can turn it into a bonanza and pay down its debts.

Groupon is the new coupon, localized to provide new consumers for marketing-savvy and hungry businesses. Groupon is the original Internet-deal site that offers steep discounts on a myriad of products and services, which can be tailored to the individualized needs of each customer. Groupon doesn’t work for all businesses - there are too many disappointed clients for that - but it works for enough to keep it thriving, spawning plenty of copycats trying to duplicate the success.